Theresa was appointed Global CMO, VP Marketing & Strategy for Becca Cosmetics in 2019, where she increased brand awareness and conversion while transforming processes and P&L. She was then appointed VP, Marketing for Aveda, where her strategic leadership modernized execution, fortified customer connections, and drove significant revenue growth.
Today, Theresa is an independent advisor and founder of Sonas Integrative Strategies, applying her innovative, data-driven, and deeply human approach to help brands, retail, and mission-driven organizations achieve healthy growth.
Theresa is an active volunteer with a passion to help make our community cleaner, healthier, and kinder for all its inhabitants and natural ecosystems. Upon learning about Balloon Mission in 2025, Theresa was drawn to Cynthia’s vision and solution-focused approach to address this underserved problem and saw opportunities to support the movement.
As Board Member and Strategy & Marketing Chair for Balloon Mission, she brings her diverse experience to visualize our strategic roadmap, fortify capabilities, and strengthen our voice to enable us to reach new audiences, enhance programming, and scale impact.
